Single Project
Burberry: Freedom To Go Beyond
An award-winning digital activation that collided the endless possibilities of Minecraft with a staple of luxury fashion - Exploring how digital experiences enhance a real-world product and release—a true symbiosis of how our digital activations provide organic connection for both demographics.
Company Burberry
Timeframe 6 Months
Year 2022
Project Gallery
Approach
Goal
Bridge the worlds of luxury fashion and creator-led gaming culture.
Create an authentic connection between brands and audiences.
Position the brand as a symbol of adventure and discovery.
Concept
Draw inspiration from the brand's heritage of exploration and the outdoors.
Translate these themes into an immersive Minecraft adventure.
Enable players to experience discovery through wind, fire, and environmental storytelling.
Result
A multi-award-winning global activation.
Campaign assets featured in major cities, including Times Square and London.
Established a new benchmark for fashion-led experiences within gaming platforms.
Further Projects
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