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Single Project
Minecraft X Puma: Sprint Dash
We had the pleasure of producing the Minecraft DLC, which was released for free on the Minecraft marketplace to coincide with Burberry's new Minecraft-themed clothing line launch.
Company Puma
Timeframe 6 Months
Year 2022
Project Gallery
Approach
Goal
Amplify the marketing push around the physical product launch.
Create a standout, experience-led activation within a crowded marketplace.
Concept
Develop a high-energy, time-trial game where pushing boundaries and taking risks are the keys to success.
Integrate physical products seamlessly into the digital experience through bespoke in-game touchpoints.
Result
A campaign that reached and engaged audiences beyond the brand's core demographic.
A successful launch supported by high levels of social engagement across all major platforms.
