Partnering with one of the most iconic TV franchises of our generation, we translated Stranger Things Seasons 1-4 into an interactive universe, inviting players of all ages to step into Hawkins, relive the party's adventures, and confront the ever-present danger of the Upside Down.
CompanyNetflix
Timeframe1 year
Year2025
Project Gallery
Approach
Goal
Deliver a story-first, cinematic experience in a market saturated with short-form, formulaic content.
Extend the franchise's hype and relevance to a younger, digitally native audience.
Transform passive viewership into active participation.
Concept
Enable players to step into the shoes of their favourite characters.
Bring the show's narrative to life through cinematic cutscenes and story-driven gameplay.
Deliver four hours of immersive, narrative-led experiences designed to sustain engagement.
Result
Expanded the Stranger Things universe into an always-on digital playground.
Reinforced our ability to translate premium IP into meaningful, platform-native experiences.
Cemented our reputation as trusted partners for global entertainment brands, utilising our cultural fluency.
What could your brand become in Minecraft?
Tell us about your brand, your audience and what you have in mind. We’ll help you explore
the possibilities.