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Single Project
Croco Island
A fully integrated, three-pronged activation bringing Lacoste's heritage and future into one cohesive ecosystem. From live events to digital experiences and in-game fashion drops, we delivered across every creative touchpoint.
Company Lacoste
Timeframe 6 Months
Year 2022
Project Gallery
Approach
Goal
Celebrate the legacy of Lacoste within a premium digital environment.
Seamlessly integrate the physical product launch into the digital activation.
Concept
Create a lush, tropical digital realm where players explore every facet of Lacoste's heritage and future.
Design engaging minigames and goal-based activities that encourage discovery and multiplayer interaction.
Result
A fully integrated, three-pronged activation uniting live events, digital experiences, and in-game fashion drops.
A high-profile live event in Paris that brought together the world's leading streamers.
A cohesive brand ecosystem that bridged physical fashion and digital culture.
