Partnering with La Liga to bring football fandom into Minecraft, allowing players to take the pitch in their favourite team's kit. A multi-year collaboration that continues to bring the passion of La Liga into the digital world of Minecraft.
CompanyLaLiga
Goal
Concept
Result
Season 22/23
To celebrate the 2023 LaLiga season, we partnered to bring football fandom into Minecraft, allowing players to take the pitch in their favourite team's kit. Following a successful launch.
Timeframe6 Months
Year2022
Season 23/24
Following a successful launch, we returned for the 2024 season, delivering even stronger engagement and reinforcing the platform as a powerful fan-connection tool.