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Multiple Projects
LaLiga Skin Packs
Partnering with La Liga to bring football fandom into Minecraft, allowing players to take the pitch in their favourite team's kit. A multi-year collaboration that continues to bring the passion of La Liga into the digital world of Minecraft.
Company LaLiga
Goal
Celebrate the 2023 LaLiga season through a platform-native digital activation.
Bring football fandom into Minecraft in a way that feels authentic and community-driven.
Extend engagement beyond traditional broadcast and social channels.
Concept
Enable players to step onto the pitch inside Minecraft wearing their favourite team's official kit.
Translate real-world football passion into a playable, shareable digital experience.
Design the activation to be accessible, replayable, and primed for social sharing.
Result
A highly successful launch that drove strong player engagement and community adoption.
A renewed partnership for the 2024 season following positive performance and reception.
Even stronger engagement in year two, reinforcing Minecraft as a powerful fan-connection platform.
Season 22/23
To celebrate the 2023 LaLiga season, we partnered to bring football fandom into Minecraft, allowing players to take the pitch in their favourite team's kit. Following a successful launch.
Timeframe 6 Months
Year 2022
Season 23/24
Following a successful launch, we returned for the 2024 season, delivering even stronger engagement and reinforcing the platform as a powerful fan-connection tool.
Timeframe 3 Months
Year 2024
