'%3e%3cg%20id='BC-Logomark-Cobalt-Blue-No-CS'%20serif:id='BC%20Logomark%20Cobalt%20Blue%20No%20CS'%20transform='matrix(0.280417,0,0,0.565,35099,7314)'%3e%3crect%20x='0'%20y='0'%20width='1920'%20height='1080'%20style='fill:none;'/%3e%3cclipPath%20id='_clip1'%3e%3crect%20x='0'%20y='0'%20width='1920'%20height='1080'/%3e%3c/clipPath%3e%3cg%20clip-path='url(%23_clip1)'%3e%3cg%20id='Logomark'%20transform='matrix(1.83536,0,0,0.910914,-124871,-38872)'%3e%3cpath%20d='M68558.9,42673.6L69043.2,42953.1L68576.1,43245.3L68558.9,42759.2L68541.8,43245.3L68074.7,42953.1L68558.9,42673.6ZM69082,43579.6L68597.8,43859.2L68578.3,43308.6L69007.9,43536.7L68595.5,43278.9L69082,43020.4L69082,43579.6ZM68035.9,43579.6L68035.9,43020.4L68522.4,43278.9L68110,43536.7L68539.5,43308.6L68520.1,43859.2L68035.9,43579.6Z'%20style='fill:rgb(0,71,171);'/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
Single Project
Minecraft Soccer Celebration
A global celebration of the beautiful game - released in parallel with the 2023 World Cup. Designed to capture the energy, unity, and passion of football culture inside Minecraft.
Company Minecraft
Timeframe 5 Months
Year 2022
Project Gallery
Approach
Goal
Celebrate the global impact of football during the World Cup moment.
Unite players and fans through a shared digital football experience.
Translate real-world football passion into an interactive, platform-native format.
Concept
Build a football-inspired Minecraft experience that reflects the energy and emotion of the global game.
Create moments of unity, competition, and celebration within a shared digital space.
Design the experience to be accessible, social, and primed for global participation.
Result
A timely, culturally relevant activation aligned with a global sporting moment.
Strong player engagement driven by shared fandom and community participation.
Reinforced Minecraft as a powerful platform for celebrating global culture.
