'%3e%3cg%20id='BC-Logomark-Cobalt-Blue-No-CS'%20serif:id='BC%20Logomark%20Cobalt%20Blue%20No%20CS'%20transform='matrix(0.280417,0,0,0.565,35099,7314)'%3e%3crect%20x='0'%20y='0'%20width='1920'%20height='1080'%20style='fill:none;'/%3e%3cclipPath%20id='_clip1'%3e%3crect%20x='0'%20y='0'%20width='1920'%20height='1080'/%3e%3c/clipPath%3e%3cg%20clip-path='url(%23_clip1)'%3e%3cg%20id='Logomark'%20transform='matrix(1.83536,0,0,0.910914,-124871,-38872)'%3e%3cpath%20d='M68558.9,42673.6L69043.2,42953.1L68576.1,43245.3L68558.9,42759.2L68541.8,43245.3L68074.7,42953.1L68558.9,42673.6ZM69082,43579.6L68597.8,43859.2L68578.3,43308.6L69007.9,43536.7L68595.5,43278.9L69082,43020.4L69082,43579.6ZM68035.9,43579.6L68035.9,43020.4L68522.4,43278.9L68110,43536.7L68539.5,43308.6L68520.1,43859.2L68035.9,43579.6Z'%20style='fill:rgb(0,71,171);'/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
Multiple Projects
Walmart Skin Pack & Character Creators
Collaborating across five different IPs, we partnered with Walmart to bring the items into the digital playground. Always fresh and engaging, we translated the excitement of the physical drop into a dynamic digital brand experience.
Goal
Bring the designs into the digital space.
Ensure its marketing is authentic to their brand.
Concept
Create custom skins and persona items that bring the real world designs to life anywhere they go.
Result
A successful release that partnered well witht he phisiycal release across the US.
Walmart Character Creators
To mark 15 years of partnership between Minecraft and Walmart, we developed a range of in-game items that let players join the celebration and engage with the brand.
Company Walmart
Timeframe 6 Months
Year 2022
Walmart X Reebok
Streetwear meets Minecraft. Partnering with Reebok and Walmart, we created a digital drop that energised both brands and engaged players.
Company Reebok
Timeframe 6 Months
Year 2022
Walmart X Disguise
Partnering with Disguise, we brought Halloween-themed costumes into Minecraft, turning the launch into an immersive, festive experience. By connecting in-game celebrations with the physical product release, we engaged players, amplified excitement, and created a seamless bridge between digital play and real-world merchandise.
Company Disguise
Timeframe 6 Months
Year 2022
Walmart X Justice
A Spring 2024 fashion collaboration between Minecraft and Justice, merging Minecraft's iconic pixelated world with Justice's trend-led style. The collection launched exclusively at Walmart, featuring apparel and accessories alongside unlockable in-game content for Minecraft: Bedrock Edition-bridging physical fashion and digital play for a new generation of fans.
Company Justice
Timeframe 4 Months
Year 2024
Approach
Goal
Extend the Minecraft brand into physical fashion in a way that feels authentic and playful.
Empower young girls through creative self-expression, both in-game and in real life.
Connect physical retail with digital experiences through meaningful in-game rewards.
Concept
Fuse Minecraft's blocky, pixel-inspired visuals with Justice's contemporary fashion language.
Integrate unlockable in-game content that links real-world purchases to digital play.
Design the collaboration to feel community-led, accessible, and platform-native.
Result
A successful Spring 2024 retail collaboration with exclusive placement at Walmart.
Strong engagement across both physical and digital touchpoints.
A seamless blend of fashion, gaming, and self-expression that resonated with a tween audience.
Walmart X Fan Shop
A secret drop only discovered through a purchase in store - creating a sense of exclusivity and discovery for players. This approach amplified excitement around the launch, drove engagement both in-game and in-store, and let fans feel like they were part of a special, interactive moment.
Company Walmart
Timeframe 4 Months
Year 2024
