To mark 15 years of partnership between Minecraft and Walmart, we developed a range of in-game items that let players join the celebration and engage with the brand.

Streetwear meets Minecraft. Partnering with Reebok and Walmart, we created a digital drop that energised both brands and engaged players.

Partnering with Disguise, we brought Halloween-themed costumes into Minecraft, turning the launch into an immersive, festive experience. By connecting in-game celebrations with the physical product release, we engaged players, amplified excitement, and created a seamless bridge between digital play and real-world merchandise.

A Spring 2024 fashion collaboration between Minecraft and Justice, merging Minecraft's iconic pixelated world with Justice's trend-led style. The collection launched exclusively at Walmart, featuring apparel and accessories alongside unlockable in-game content for Minecraft: Bedrock Edition-bridging physical fashion and digital play for a new generation of fans.

A secret drop only discovered through a purchase in store - creating a sense of exclusivity and discovery for players. This approach amplified excitement around the launch, drove engagement both in-game and in-store, and let fans feel like they were part of a special, interactive moment.